Case Study: Avon Lash Studio
Avon Lash Studio trusts Stone Graphic Art to manage their Meta Ads campaigns. Their goals were to increase ad efficiency, strengthen customer loyalty, and introduce new services such as hair and facials to their audience. Through a refreshed ad strategy, smarter audience targeting, and a simplified booking experience, we achieved significant improvements in brand awareness, retention, and average order value.
Opportunities
High lead volume with low conversion:
Avon Lash Studio was generating strong website traffic, but a large percentage of leads were not converting into booked appointments.
Low awareness of expanded services:
Despite investing in a new hair stylist, the studio struggled to fill appointments. Existing and new customers were largely unaware that haircuts and coloring services were available.
Solutions
Refined audience targeting:
We curated high-intent custom audiences using demographic, behavioral, and location data to reach users most likely to book..
Improved campaign efficiency:
We restructured and optimized existing Meta campaigns, increasing efficiency by over 10x and maximizing results within a small-business advertising budget..
How we partner with Avon Lash Studio
Promotional Strategy
We develop strategies to maximize promotional performance, highlighting limited time offers and special events to drive immediate ROI and AOV lifts.
Pixel-based Tracking
We diagnose and troubleshoot gaps in meta pixel event tracking to maximize the effectiveness of retargeting.
Reporting and Analysis
We pull together campaign results to collaborate, inform, analyze and iterate as needed.
Results
Our campaign optimizations have resulted in significant impact for Avon Lash Studio, driving new customers to the business, exposure to new services and maximizing their monthly budgets.
